Q&A: How TD Is Living Its Purpose, Driving SDGs with The Ready Commitment


TD Bank Group recently launched its corporate citizenship strategy to center on a new multi-year program, The Ready Commitment. Guided by the bank’s purpose, focus on creating shared value and desire to support the Sustainable Development Goals (SDGs), TD is targeting CDN $1 billion (US $775 million) toward community giving by 2030 in The Ready Commitment’s four focus areas:

  • Financial Security – Increase access to the opportunities people need to help improve their financial security, over the short, medium and long-term, ranging from access to affordable housing to financial literacy to early learning and income stability;
  • Vibrant Planet – Help elevate the quality of our environment to ensure both people and economies can thrive, including enhancing green spaces, and supporting the transition to a low-carbon economy with a target of CDN $100 billion (US $78 billion) in low-carbon lending, financing, asset management and other programs by 2030;
  • Connected Communities – Create opportunities for everyone to participate and be included in their community, by bringing people together through shared experiences, supporting diverse narratives in arts and culture, and responding to local needs; and
  • Better Health – Support more equitable health outcomes through investing in research, technology and innovative solutions that improve access for all.

We spoke with Andrea Barrack, VP of Global Corporate Citizenship at TD Bank Group, to learn more.

What prompted the creation of a new, multi-year program, and how did TD select The Ready Commitment’s four focus areas?

Andrea Barrack: We are living in a time of unprecedented change — from the digitization of industry and the transition to a low-carbon economy, to changes in consumer behaviour and the unintended impacts of urbanization. There is a lot of uncertainty around what this change will bring and what the future will look like, which is undermining people’s confidence that they can meet their personal and financial goals today and in the future. That’s why we started The Ready Commitment — to help open doors for a more inclusive and sustainable tomorrow. As a financial institution and one of North America’s largest employers, we have a responsibility to help our customers, colleagues and communities feel ready to not only embrace change, but to live well today and succeed tomorrow.

To help develop this program, we conducted internal and external research to better understand the issues impacting all of us today, as well as those that may continue to affect us 10, 20, 30 years from now. Through that effort we identified the Four Drivers of Interconnected Change — Financial Security, Vibrant Planet, Connected Communities and Better Health. These four drivers are where we feel we can make the greatest impact and we are targeting a total of $1 billion by 2030 towards community given in those areas.  (…)

Makalenin tam metnini http://www.sustainablebrands.com/news_and_views/organizational_change/sustainable_brands/qa_how_td_living_its_purpose_driving_sdgs_re adresinden okuyabilirsiniz.


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