adidas has pledged to make itself more sustainable by eliminating the use of “virgin plastic” in its products, including polyester, by 2024, the Financial Times reports (article paywalled). On Monday, the German sportswear giant said that it was committed to transitioning to recycled plastics only, starting this year.
The brand will also cut out the use of virgin plastic in its offices, warehouses, retail outlets, and distribution centers, saving an estimated 40 tons of plastic per year in total.
Polyester is used across a wide variety of sports garments, such as jerseys, shorts, and sports bras, due to its lightweight, quick-drying nature. adidas said its SS19 line would be made using approximately 41 percent recycled polyester, and that its shoes in collaboration with Parley — silhouettes crafted from plastic waste intercepted before it reaches the ocean — are expected to experience an increase in sales.
The label isn’t the only global brand dedicated to decreasing its plastic use. Last week, Starbucks announced it would be removing plastic straws from all of its stores, while LEGO is now making new toys from sustainable, plant-based plastic.
Do you think more brands should follow in adidas’ footsteps? Share your thoughts in the comments.
Kaynak: https://www.highsnobiety.com/p/adidas-recycled-plastic-2024/
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