Changing Behavior, One Reused Item at a Time

Despite inspirational efforts being made across the top fashion brands, we are consuming more clothing, using it for nearly half as long and still filling up our Earth with unwanted and unused clothing and textiles. The existing solution we can utilize in our day-to-day lives and business practices is reuse. It’s been three years since…

Identifying Circular Economy Opportunities

Earth Day, celebrated by more than a billion people every year on April 22, marks the anniversary of what many consider to be the birth of the modern environmental movement in 1970. Now, nearly 50 years later, the need to mitigate environmental damage is more urgent than ever. Although society has come a long way in becoming more mindful…

Levi Strauss & Co. Introduces Denim Recycling for Consumers

Levi Strauss & Co. launched a new North American denim recycling initiative today in partnership with Cotton Incorporated’s Blue Jeans Go Green program. Consumers can bring dry, clean denim clothing from any brand, in any condition, to dedicated bins at Levi’s stores in the United States and Canada. These denim jeans, tops, and jackets will…

Wrangler Sources 100% Local Traceable Cotton for New Denim Collection

Wrangler introduced a new denim collection today made with sustainably grown, traceable cotton from five US states. The Rooted Collection helps move the brand toward its goal of reaching 100% sustainable cotton by 2025. Each piece in the limited collection of five state-specific jeans was grown, milled, cut, and sewn in the United States, Wrangler…