Unilever Calls for Reform in Influencer Marketing; Brings #Unstereotype Vision to Life Through Dance

At the 2018 Cannes Lions Festival of Creativity this week, Unilever announced commitments to improve transparency in its influencer marketing and called on industry to similarly help improve authenticity, build consumer trust and improve brands’ ability to measure impact. The scale and scope of influencer marketing is growing at pace and holds increasing importance in…

Q&A: How TD Is Living Its Purpose, Driving SDGs with The Ready Commitment

TD Bank Group recently launched its corporate citizenship strategy to center on a new multi-year program, The Ready Commitment. Guided by the bank’s purpose, focus on creating shared value and desire to support the Sustainable Development Goals (SDGs), TD is targeting CDN $1 billion (US $775 million) toward community giving by 2030 in The Ready…

Design Considerations to Achieve Low Maintenance Water Treatment Systems

For industrial and remediation water treatment systems, long-term operational costs (OPEX) can vastly outweigh the initial capital expenditure – especially as the system approaches the end of its useful life. Unfortunately, and understandably, treatment system design tends to focus on the treatment efficacy and often neglects maintenance elements, which increase the total cost of ownership…

“Sosyal İnovasyon” kavramının geleceği “SIX Wayfinder İstanbul” organizasyonu kapsamında etüt edildi.

Sosyal İnovasyon kavramının gelecek 10 yılı üzerine kapsamlı etütler ve fikir üretme çalışmalarını içeren Wayfinder İstanbul etkinliği, 14-15 Mayıs 2018‘de geniş bir uluslararası katılımla Zorlu PSM‘de tamamlandı. Yoğun çalıştay programı süresince, geçtiğimiz on yılın sosyo-ekonomik değişimine yön veren “Sosyal Sorumluluk” kavramının hem kamusal olarak hem de özel sektörde farklılaşacağı alanlar vurgulandı: “Sosyal İnovasyon” ve “Sosyal…

The Hundred People Behind Your Favorite Pair of Jeans

“Have you ever stopped to think about how many people were involved in making the clothes you buy? Chances are you have heard about or read The Travels of a T-shirt in a Global Economy or listened to Planet Money’s piece on making a t-shirt. Both are incredibly interesting examinations of the effects of global trade on the…

Atık plastikten üretilen ayakkabılardan 1 milyon çift satıldı!

Adidas Avrupa’nın en büyük, dünyanın ikinci en büyük spor giyim üreticisi olarak okyanuslardaki plastik kirliliğine karşı durma konusunda diğer markalara öncülük ediyor. “Problemi çözüme, tehdidi ipliğe dönüştürüyoruz” sloganıyla yola çıkan Adidas, Batı Afrika kıyılarından topladığı plastikleri ipliğe dönüştürerek spor ayakkabı, tişört, şort, mayo gibi ürünler üretiyor. TIKLAYIN: Adidas’ın plastik açılımı Daha şaşırtıcı olanı ise Adidas’ın…

Second edition of the “Pulse of the Fashion Industry” report

The business case for sustainability in the fashion industry has strengthened, but the pace of change still isn’t going fast or far enough, according to the newly-released second edition of the Pulse of the Fashion Industry report. The report’s authors, from the Global Fashion Agenda (GFA) and The Boston Consulting Group (BCG), estimate that around…